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Anekk

Scope of Work

Branding, App Design and Illustration

Design Direction

Shilpa Wadhwa Hora, Stuti Bajaj

Project Lead

Vipra Bhargava

Copywriter

Kunal Chand

Anekk is a bold fintech initiative built to empower India’s blue-collar workforce with instant, secure access to their earnings, anytime, anywhere. Rooted in the belief that every worker deserves financial dignity, Anekk cuts through red tape and delays that often burden daily wage systems.

We brought this mission to life through a brand identity grounded in trust, clarity, and empowerment. From visual language to user experience, every design choice reinforces Anekk’s promise: to simplify money matters and give workers full control of their finances. It’s more than an app, it’s a stride toward financial freedom.

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