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CHINTA
Scope of work
Brand Identity & Print Collaterals
Design Direction
Shilpa Wadhwa Hora, Stuti Bajaj
Project lead
Vipra Bhargava
Copywriter
Kunal Chand
The Centre for High Impact Neuroscience and Translational Applications (CHINTA) is Ashoka University’s bold step toward advancing global neuroscience research. Built as a hub for researchers, PhD scholars, and medical professionals, it offers cutting-edge technology and collaborative infrastructure to drive breakthroughs in brain science.
We crafted CHINTA’s visual identity inspired by the brain’s extraordinary ability to adapt, heal, and create. The design captures both its complexity and transformative power, reflecting the centre’s mission to spark innovation at the intersection of science and society.






















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